User eXperience
20 January 2009
A key success factor of your interactive solution is to match your business objectives with the expectations of your users. It implies knowing who your users are, what their content and services needs are and what their level of literacy with the digital medium is. It is about designing an attractive, pertinent and easy-to-use User eXperience that incorporates best practices and takes into account the abilities of your users to best serve your business objectives.
