CRM / xRM
Customer relationship management (CRM) is a constantly evolving process that can help your organisation stand out from the crowd. xRM extends CRM to enable your organisation to quickly build line-of-business applications tracking any interaction with your contacts. Whether focusing on marketing automation, lead generation, partner/member relationship management or the optimisation of any customer-related process, ELCA can help you define your strategy, choose the right tools and build a personalised solution.
Service and expertise
ELCA experts have been successful in delivering cost-effective CRM/xRM projects that have driven value in businesses including : Events industry, Private banks, Non-profit organisations, Associations, Distribution, etc.
ELCA primarily offers its expertise within 4 well-defined CRM/xRM processes:
- Partner/Member Relationship Management (centralising contact data, improving data quality and timeliness, tracking interactions, etc.)
- Marketing Automation (direct marketing, resource management, multi-channel communication, e-marketing, etc.)
- Lead Generation (target marketing, segmentation, approach management, credit assessment, etc.)
- Information Security (risk-based security approach, data leakage prevention, threat modelling, security testing, etc.)
ELCA’s expertise in CRM/xRM adjacent technologies such as Business Consulting, Business Intelligence (BI), Business Process Management (BPM), Enterprise Content Management (ECM), Enterprise Portals and IT-Security means that we can be a valuable long-term partner for you.
Integrating the CRM/xRM with your existing IT landscape (such as ERP and legacy systems) is often the key to leveraging its full potential. ELCA’s proven experience with complex system integration helps you build a seamless information flow within your organisation.
Integrating the CRM/xRM with your existing IT landscape (such as ERP and legacy systems) is often the key to leveraging its full potential. ELCA’s proven experience with complex system integration helps you build a seamless information flow within your organisation.
Partners
In order to offer a comprehensive package of services to support your CRM/xRM processes, ELCA has a number of specialist partners.
In order to offer a comprehensive package of services to support your CRM/xRM processes, ELCA has a number of specialist partners.
- Experian Cheetahmail for mass emailing and expertise in marketing activities.
- Deltavista for credit assessment and risk management.
- Dixendris for Approach Management.
ELCA was granted the Microsoft Gold CRM Competency certification in 2011, which requires a strong commitment in terms of technical ability, project management and customer satisfaction.
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Next steps
To learn more about our CRM/xRM offering, don’t hesitate to contact us.
- Case Studies: The Global Fund (FR) and UNIA (DE)
- PDF about our CRM offering
- PDF about our Deltavista Module for Microsoft Dynamics CRM
- PDF : Optimize your marketing and sales activities with the “Approach Management"
