The State of Digital Innovation within Manufacturing

The dizzying rate of change in digitalization, the rise of new technologies (artificial intelligence, IoT…)  and the increasing competition driven by the globalization of markets profoundly impact day to day and future business in manufacturing. Those who want to become leaders will have to improve their customer relationship and optimize their operational efficiency to gain in productivity. .

As a manufacturer, you have the opportunity even in B2B to build a state-of-the-art Digital Customer Portal on which your customers can handle all their transactions, operations and (after-sales) services, with all relevant, personalized information and self-services at hand. Let them not only view their order history but also take care of their own business better.

Your added value is about more than 'just' providing materials/services. Smart eCommerce Platform can allow you to maximize your impact online and to offer distinctive shopping experience to your customers.

Intershop and Copperberg bring you an extensive 40+ pages report with analysis and practical tools for manufacturers to benchmark and move up the digital maturity level to gain a competitive edge.

What to learn from this report on digital innovation?

If you have the C-level support and a digitization strategy in place, our report will:

• support you in deciding how to move forward,
• present practical tips on how to overcome your challenges,
• advise how to create a customer-centric digital sales channel,
• give you an overview of technological answers to your needs,
• provide you with insights on how far your competitors have already come in their digital innovation efforts.

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