Experience the ELCA Insight AR App
The importance of augmented reality is growing and ELCA's AR-experts developed a new app lifting augmented reality, usability and information to a new level. This app represents a captivating platform by ELCA.
The Insight App was done with ARKit and ARCore in Unity Engine. Download it now! The Augmented Reality app showcases the company in a playful way.
Find the markers on the stones in front of the building to access company locations, facts & figures and a skyscraper filled with open jobs! The information is displayed in 3D in Augmented Reality and invites you to explore it in detail.
Augmented Reality gains in importance
Augmented Reality (AR) is finding its way into everyday life. Thanks to the latest generation of smartphones, AR applications are literally taking up more and more room. This is because AR is capable of virtually expanding our environment. Janina Woods, AR expert at ELCA, puts the accent on user interaction: "By now, AR works on every smartphone. As a result, AR is becoming increasingly important in digital interaction - not least with business stakeholders". But how can AR be used commercially?
Scoring in Business with Augmented Reality
Thanks to AR, companies can score points in their interaction with customers. And not only in online commerce. AR applications generate attention and can be used to position your company innovatively and playfully. This is also possible in the area of employer branding, for example. ELCA itself developed the ELCA Insight App. Company values, portraits and vacancies are presented in an unconventional way. The advantages are numerous. For example, the traditional Christmas card, which is threatened with extinction in 2020 due to home office and stricter hygiene measures, could now be used not only as an eCard but even as an AR card to give the congratulators a special virtual treat. ELCA has developed such an AR card and stands out from the rest of the industry.
Saving costs thanks to Augmented Reality
And where AR is already being used to optimize and support work processes, such as in the construction industry, it is constantly being developed and improved. This is where AR applications prove to be extremely cost-saving support in planning as well as during construction. With FILAR, ELCA has developed software that visualizes construction plans and renovation projects directly as an overlay on the building object. Further functionalities are currently being developed.