Event, Culture & Sport
Event, Culture & Sport
The typical customer experience begins with a search for related information prior to the event and ends with attendance at the event or a customer survey. One of the most important milestones during this cycle is the ticket purchase, where a secure, friendly and natively omni-channel ticketing solution is crucial to support a good customer relationship.
The ability to target each customer with personalised sales offers based on customer status, ranking and other precisely-gathered facts, such as personal interests, creates a competitive advantage while strongly increasing the attraction rate.
By consolidating all data related to sales and marketing within a single business view and by providing a wide range of functions to stimulate and reward customers, it is possible to increase sales and customer loyalty.
From our portfolio
SecuTix SA, a subsidiary of ELCA, is developping the comprehensive ticketing solution SecuTix 360°, which supports event and leisure industry professionals - including the transportation industry - in tackling the challenges they face. SecuTix 360° is designed as a multi-segment and omni-channel platform, integrating both front-office (sales and marketing) and back-office processes (ticketing, access control, merchandising, finance and BI).
Sales Force Automation (SFA) aims at providing support to sales team for improving time to delivery of quotations, preventing the loss of hot leads and improving efficiency with carrying out administrative tasks. ELCA experts have been successful in delivering cost-effective SFA solutions in the Sports industry.
More than thirty years after its first edition, which as the «First Folk Festival», drew an audience of some 1,800 people in the town assembly rooms in Nyon, Paléo Festival is today one of Europe’s most important musical events. Since its creation, the Festival has been growing in a regular and managed way, gaining steadily in professionalism during this period of development. Each year, more than 120 concerts are on offer to the 225,000 members of the public who fill the Festival’s 84-hectare Asse site (car parks included), situated above the town of Nyon. To this day, over 4 million people have contributed to this unwavering popular success. Over the last few years, the Festival has been sold out before it even started and enjoys an ever-growing reputation. In 2007, over 500 media representatives covered a highly colourful edition.Visit the website