This opportunity is based in Amsterdam

Senior Marketing Manager

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We are the Event Industry Cloud, providing advanced digital solutions to unlock the potential of the world’s best experiences, revolve around our customers and theirs. With a vision that reaches beyond our solutions, we harness the power of technology to create a more open world that people feel confident to enjoy.

Our portfolio of advanced SaaS solutions S-360, TIXNGO and OXYNADE give event organisations complete control and a suite of tools to help better understand and digitally engage with audiences, monetise products and services, secure operations and take audience experiences to the next level.

In this role

As our suite of solutions grows globally, we are looking for a Senior Marketing Manager based in Amsterdam. The Senior Marketing Manager is responsible for developing full-funnel integrated digital marketing strategies to drive brand and commerce goals across multiple regions. This person will balance the technical aspects of search marketing (paid and organic) with the ability to craft a compelling hook to drive engagement. Bringing deep expertise in SEO, SEA, Display, Paid Social, he/she will manage budget allocations, measure and manage ROI on that budget and continuously improve organic search performance of our web properties.

 

Responsibilities

Define & implement paid media strategy

  • own paid media strategy, optimise media mix model to drive web traffic and conversion growth
  • manage allocation of ad budget into campaigns and MarCom plan in line with local and European targets
  • develop integrated paid and organic programs to increase the marketing database and overall pipeline (content marketing, webinars, events)
  • support LeadGen activities by providing recommendations on appropriate paid media strategies to maximise traffic on landing pages, events, and other marketing tactics

Define & implement SEO strategy

  • increase Brand Awareness in local markets and on a European level
  • depending on campaigns, manage content creators or alternatively develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
  • ensure that the SEO strategy is well articulated in all digital assets
  • track SEO performance on secutix.com and related web properties and propose corrective action plans
  • manage SEO projects with website team, provide briefs, implement, and follow up on action plans
  • stay informed about market trends, competitive environment and identify opportunities to differentiate

Measurement & Reporting

  • create and monitor paid media campaigns, optimise for ROI
  • report on website (organic) and ad performance
  • develop performance dashboard to strategies have delivered against objectives
  • analyse paid media campaigns KPIs and results in details, drawing insights and presenting results to facilitate sound, data-based decision making

What we offer

  • A stimulating and professional working environment in a dynamic team with extensive expertise
  • Exciting projects using the latest technologies
  • Flat organisational hierarchies and cross-functional teamwork
  • Close contact with customers in a creative industry
  • A supportive culture with excellent opportunities for professional and personal training and development

About your profile

  • Bachelor’s or Master’s degree in Marketing
  • 5-year experience minimum in traffic acquisition with expert understanding of SEO, Display, Paid Social and other paid media tactics, B2B focus and SaaS experience
  • Expertise in developing full digital media strategies to achieve brand and business goals
  • Excellence in SEO, paid media tools (Google Analytics, Search Console, SEMRush, Google Tag Manager, …)
  • Passion for digital marketing
  • Capacity to work in project mode with other teals (content, website, territory task forces)
  • Capacity to evangelise SEO best practices across marketing and sales teams

If you are INTERESTED in applying for this position, please send us your complete application (CV, cover letter, letter of reference, diplomas and certificates).

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