Whether you want a modern, high-performing tool to create and manage your marketing campaigns or one to improve the performance of your current campaigns, ELCA helps you to put in place the processes and the solutions that will enable you to:
- Target and segment customers on the basis of the past record of your relations (purchases, campaigns, support, etc.)
- Find new high-potential targets thanks to the analysis of social networks, the Internet and external information suppliers (socio-demographics, consumption, etc.)
- Structure and optimise offers whilst simulating their impact on sales figures
- Plan and execute campaigns to synchronise your communications across all channels (website, social networks, e-mails, text messages, telephone, etc.)
- Follow the performance each day of the campaign in detail and optimise the targeting and segmentation processes.
ELCA helps you to put in place the processes and the solutions to create and manage your marketing campaigns or to improve the performance of your current campaigns.
Our experts will accompany you along the whole value chain:
- Support with the implementation of your company's e-marketing strategy
- Selection of the most appropriate tools and solutions for your environment and context
- Implementation of agile solutions and with results-based commitments
- Support for customer segmentation and targeting using advanced analysis tools
- Identification of influencers in respect of your sales by analysing the Internet and social networks
- Monitoring the performance of your campaigns and optimising them
- Monitoring reputation and public response