ELCA advises a medium-sized international organization on its digital transformation

10.06.2021

When this non-profit organization active in global health decided to start its digital transformation, it chose ELCA as its IT partner. The collaboration started in 2016, when ELCA developed its website. Later, when the organization was looking for support to digitize its business processes, ELCA developed a unified contact management platform. The success of this project was crucial for its future digital transformation. It also formed the solid foundation for the collaboration between them and ELCA in the following years.

expert
Mei Yang
Client Partner for International Organizations

This non-profit organization is one of the world's largest health professional associations, with more than 12,000 members. The organization is the administrator of 2 prestigious world's conferences. These conferences have established themselves as gold-standard meetings, bringing together the world's leading scientists, members of civil society and policy makers to discuss the fight against disease together.

For countries and agencies planning health programs, a wide-ranging exchange of information is of fundamental importance. To enable communication with members and others across different channels, these should be usable on all digital devices and be easily accessible. The customer decided to address this through digital transformation together with ELCA.

An integrated CRM for membership management is at the core of the systems

Several projects are planned. The main objectives include initiating a successful CRM strategy with the CRM Core work package, unifying the management of contact profiles across all applications with a profile solution and, on top of that, running the 2019 scholarship system effectively with the new scholarship solution.

From a strategic perspective, this project is the perfect starting point for the digital transformation of this non-profit organization. The realization of this project was crucial to ensure the success of the future digital transformation. In a second phase, the organization decided to improve their online presence with a membership portal. The customer wants to fully integrate the website with their modern CRM back-end. The solution powered by Drupal & the Open Social distribution provides a richer, more user-friendly personal space for its members, facilitating online subscription and personal/group information management. The customer aims to encourage not only networking among members and increase community spirit but also to provide dedicated and targeted information depending on members and groups’ centers of interest or geography. ELCA Digital Agency brings its full support to design and implement the member journey through a dedicated portal offering its members a richer, more user-friendly personal space and supporting administrative management of memberships (orders, information …)

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A long-term cooperation with ELCA

ELCA is honored to be able to collaborate on the entire digital transformation journey in the long-term cooperation with this international organization. With the help of ELCA's business consulting team, the customer discovered the pain points in their business process including data quality and siloed business processes that hinder efficiency and collaboration. Indeed, membership management is one of the most important business processes for international organizations, as is the key role of CRM and data quality.

ELCA's proposed solution uses the Microsoft Azure cloud solution. On the recommendation of ELCA's security team, Azure AD B2C was identified as the ideal identity management platform, along with an integration solution with Azure Logic Apps and Azure API Management. This comprehensive architecture requires less processing power to extend the business logic and integrate the solution with other applications. It also allows the platform to grow and support new requirements.

Contact: Mei Yang

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