The current pandemic has turned our daily lives upside down and put digital objects at the center of our relationship with the world, highlighting more than ever the importance of a quality user experience. With meeting apps at the center of all our exchanges, we spend more time behind a screen than at any other time in history. The need for home offices has also been underscored by the current crisis. 

Mark Chouadra
Senior UX Expert

This forced relationship with our computers makes us more sensitive to the quality of the digital tools available to us, which we see as natural extensions of ourselves. We expect them to accompany us efficiently and seamlessly in the flow of our daily tasks. The convenience of cell phones and sophisticated web applications has changed users' expectations of the enterprise software they use in their daily work. 

A poorly designed information architecture means a loss of productive hours. If staff is still using a boring and old-fashioned productivity app their self-perception, energy and motivation suffer. Now is the ideal time to request feedback from your users: Their struggle in using their digital tools is a treasure trove from which to draw tomorrow's improvements. Taking user concerns seriously is at the core of the successes of some of the world’s greatest companies.

In these times, it has contributed significantly to the resilience of some and, when poorly considered, to the difficulties of others. The opportunity to understand user concerns should be seen as a benefit to be extracted from the current crisis. With such feedback available from the real world, now is the perfect time to improve UX. 
Contact us at ELCA, because strengthened by this knowledge, together we’ll identify the scenario that best fits your needs.

Contact: Mark Chouadra

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