retail_know_your_customers.jpg
HomeOur GroupIndustryRetailRetail: Know your customers!

Retail: Know your customers!

Anytime, anywhere and highly personalized: digitization offers retail businesses numerous opportunities to interact with customers in a precisely targeted way.

In today's business landscape, understanding customer behavior is crucial for building strong relationships. Digitization allows companies to connect with customers across various channels and analyze their behavior continuously. Leveraging artificial intelligence (AI) enables predicting customers' next orders and engaging with them effectively.

Personalizing offers and processes is essential for fostering customer loyalty, supported by customer relationship management (CRM) systems. With AI, companies can utilize vast amounts of data from internal systems and external sources to adopt customer-centric strategies.

Big Data and Business Intelligence have already proven successful in refining customer segments and predicting their needs, freeing up personnel from routine tasks. While new technologies like AI expand marketers' capabilities, trust remains paramount in maintaining successful relationships. Prioritizing data protection and cybersecurity is crucial.

By intelligently combining new technologies with existing tools and processes, companies can better understand their customers' needs and anticipate the best moments to offer targeted deals or promotions, leading to increased customer satisfaction.

Discover ELCA solutions for Retail

ecommerce_1.jpg

E-Commerce

ELCA can support your business to assess and to optimize your digital commerce and distribution channels to serve better your customers to find the right product / service at the right time with state-of-the-art user experience:

  • Find the right level of digitization of your B2C and B2B commerce channels to reduce operational costs
  • Enrich your existing channels and customer portals with new services like chat functionalities (Bot or Human) or AI based advisories to outdo your competitors.
  • Use Customer Analytics and AI to address them effectively and increase your sales.
The opportunities of Open Banking

Customer engagement

Moving to a customer-centric organization is a challenge. Based on the best CRM solutions, ELCA applies knowledge acquired in other industries that faced similar challenges and adds our retail expertise to provide a CRM solution tailored to the Swiss market.

ERP

Customer touch point

Choose the right partner to guide you through the multiple challenges of creating effective digital touchpoints with your customers – from a unique user experience design through channels such as corporate website, customer portals and mobile applications, ELCA makes it work.

omnichannel_architecture

Omnichannel Architecture

ELCA provides a strategic framework for Internet-facing systems, such as online retail applications, cyber administration portals, e-banking platforms, and customer extranets.

omnichannel_architecture

Omnichannel case Management

A cutting-edge case management solution that improves customer interaction processes and supports your digital transformation. It’s how to address today’s business criticality, security and data protection requirements.

Related content

abilis

Abilis - the complete e-health platform

Abilis brings pharmacists and patients together through a range of services: e-health, electronic patient records, e-shop, etc.

ELCA Digital Agency Best of Swiss Apps 2023

Best of Swiss Apps 2023 - ELCA Digital Agency wins not one but two awards

It’s a great recognition from the market for our ELCA Digital Agency teams.

quickline

Quickline Connects People and Opens Up Worlds

The Quickline CRM project is a testament to Quickline and ELCA commitment to providing exceptional service and fostering long-term customer relationships.

Daniel Daguerre

Head of Manufacturing & Retail

Introducing Daniel Daguerre