SecuTix SA, a subsidiary of ELCA, has developed the comprehensive ticketing solution SecuTix 360°, which supports event and leisure industry professionals in tackling the challenges they face.
Aside from assuring the quality of an event, the leisure and event sector industry currently faces two major challenges: to achieve customer satisfaction during the entire customer experience (by focusing on simplicity, security, and efficiency) and to gather valuable information about that customer.
The typical customer experience begins with a search for related information prior to the event and ends with attendance at the event or a customer survey. One of the most important milestones during this cycle is the ticket purchase, where a secure, friendly and natively omni-channel ticketing solution is crucial to support a good customer relationship.
The ability to target each customer with personalised sales offers based on customer status, ranking and other precisely-gathered facts, such as personal interests, creates a competitive advantage while strongly increasing the attraction rate.
By consolidating all data related to sales and marketing within a single business view and by providing a wide range of functions to stimulate and reward customers, it is possible to increase sales and customer loyalty.
SecuTix 360° is a strategic tool provided “as a service” in the cloud.
SecuTix SA, a subsidiary of ELCA, has developed the comprehensive ticketing solution SecuTix 360°, which supports event and leisure industry professionals in tackling the challenges they face. SecuTix 360° has been conceived as a multi-segment and omni-channel platform, integrating both front-office (sales and marketing) and back-office processes (ticketing, access control, merchandising, finance and BI).
Thanks to excellent sales and marketing functions, SecuTix 360° is a strategic tool provided “as a service” in the cloud enabling high-return communication with customers while keeping operational costs under control and ensuring an excellent return on investment.
SecuTix’s leisure and event customers include the Paléo Festival Nyon, Berlin Messe, Railaway, Olma, Opéra national de Paris, Stade de France, Stade Océane, Théâtre Boulimie, Teatre Nacional de Catalunya, and Teatre Lliure.