News - 13 June 2017

Sports business is data business: ELCA for FISU

The International University Sports Federation (FISU) organises more than 60 sport competitions worldwide, managing up to 80,000 contacts for their events. ELCA developed a central database and digital solution to globally streamline registration and accreditation processes. The modern solution has reduced the dependency on and costs spent on external providers, and allows the organisation to keep control of their data, which are also used for publishing competition results and global rankings. Hence, sport business is data business – and ELCA was the preferred partner due to its profound expertise in technology and its wide-ranging experience in the sports sector.

Copyright: FISU

The International University Sports Federation (FISU), based in Lausanne, is the global governing body for university sports, and currently has 170 member associations. FISU organises more than 60 sport competitions worldwide, in which tens of thousands of student athletes from all over the world participate. Events include the World University Championships and the Winter and Summer Universiades. FISU needed a central information system to optimise and standardise the worldwide registration and accreditation process for these events and the management of their worldwide contacts.

A new digital solution from ELCA: more automation and autonomy, lower costs
Within only 12 months, ELCA implemented a central and feature-rich state-of-the-art digital solution that simplified the complete registration and accreditation process for the FISU events:

  • The FISU members and officials responsible for the accreditation – more than 300 people all over the world – now use a modern and intuitive web portal for the various registration and accreditation steps. 
  • FISU can now manage the entire registration and accreditation processes including, for example, state security checks and identity and event access rights management. 
  • The solution simplifies the generation of the accreditation cards for each event participant that serve as the physical medium containing all relevant information needed at the event site – including a barcode for fast security checks.

The accreditation solution, based on Microsoft SharePoint 2013, can be easily and autonomously managed by the organisation – which was an important requirement for the client, as they wanted to reduce their dependency on external service providers. Furthermore, they are now also saving the money that had been spent on externally rented systems and for each adaptation of the accreditation process or forms.

« The modern solution by ELCA allows us to keep control of our data and streamline the global data and contact management. This not only reduces our costs and makes our entire organisation more efficient and agile, above all it’s an important milestone for our digital transformation. »

Eric Saintrond, Secretary General and CEO of FISU

Picture: Physical accreditation cards and information generated from the accreditation system made by ELCA for all event participants, including relevant site access definitions (e.g. athletes, staff, press and volunteers).

All about data: own, manage, share and analyse your data 
The accreditation solution is closely connected to the core of FISU’s data architecture. ELCA has integrated the central “University Sports Data Management database” in an enriched CRM solution (Microsoft Dynamcis CRM). This enables smooth relationship and invitation management for a total of up to 80,000 contacts (athletes, coaches, staff, university representatives, government staff, media and VIP).

 

The new application solution and the central data management provides FISU with a consolidated, 360-degree view on participants and events for the very first time. The results of the data analysis and the statistics can be displayed in a modern, graphically enhanced dashboard offering real-time insights.

« We also chose ELCA as an independent and Swiss company for the hosting of the application in a private cloud. As we manage international data and exchange it with our member associations, we wanted to ensure all data is managed and stored according to Swiss data protection laws. »

Eric Saintrond

The experts at ELCA will continue to support FISU in the evolution of the registration and accreditation portal for the World University Championships in 2018 and for the Universiades 2019.

All news
Personal Information
with prefix, e.g. +44 or +49
I would like to be contacted by ELCA
Would you like to receive the ELCA newsletter?
Please specify your request
If you would like to add documents to your request, please attach a file here.