Your AI agent orchestrator
Built for you, Owned by you
Your teams already use AI every day. In Switzerland, 28% of employees use generative AI daily, yet only 10% expect it to bring big improvements in the quality of their work (PwC, 2026). Your marketing tools are already in place. What's missing is the connection between them.
ELCA Digital Agency designs, builds and maintains an AI agent orchestrator for the marketing teams of medium and large organisations. It connects the tools you already run, such as your CRM, website, ad platforms, analytics and social channels, to a set of specialised AI agents, each doing one job well. The orchestrator is yours: documented, handed over and run to your rules. You own it without having to build or run it yourself.
Why now
1. Coordination eats the week.
In knowledge-intensive organisations, aligning, verifying, handing over and waiting take 35 to 60% of working time (McKinsey, 2026). AI agents can now take over much of that work between the steps.
2. Buyers ask AI first.
Prospects now ask AI assistants for recommendations before they contact anyone, yet only 16% of brands track how visible they are in those answers (IAB, 2026). Most don't know whether they're recommended, or who is instead.
How it works
AI agents for marketing: what your orchestrator takes off your team's plate
Reporting your board will read
From six exports to one answer
Cross-channel reporting still means pulling data from each platform, reconciling it and writing the story by hand. Your orchestrator gathers the data and drafts the analysis, so your team starts from a ready-to-use first version.
- Unified reporting: performance across all channels in one view, on the schedule you set
- Anomaly alerts: changes in spend or results flagged with their likely cause, not just a number
- Budget pacing: early warning when campaigns drift away from plan
Outcome: your team spends its time on decisions, not on spreadsheets.
Content in four languages, on brand
One brief, every market
Swiss marketing runs in French, German, Italian and English. Your orchestrator turns one approved source into versions ready for each market, adapted for tone and culture rather than translated word for word.
- Localisation: FR, DE, IT and EN versions written for each audience
- Repurposing: one piece becomes an article, a newsletter and social posts
- Brand checks: tone, terminology and claims checked before a person signs off
Outcome: more content in more languages, without extra headcount and without losing control of your brand.
AI visibility against your competitors
Know where you stand in AI answers, and act on it
AI assistants now influence which brands make the shortlist. Your orchestrator checks how ChatGPT, Google's AI answers, Perplexity, Gemini and Claude present your brand, in each market and language, and compares you with the competitors you name.
- Visibility scoring: how often you are mentioned, recommended and cited, next to your competitors
- Gap alerts: topics and languages where a competitor appears and you don't
- Content follow-up: pages that need work are flagged and briefed for your team
Outcome: a repeatable measure of your presence in AI answers and a clear list of what to fix first. It adds to your existing KPIs rather than replacing them.
Leads that don't go cold
The right lead, to the right person, in time
Leads arrive from forms, events and campaigns, then wait. Your orchestrator enriches, scores and routes them, and prepares the follow-up.
- Qualification: enrichment and scoring against your own criteria
- Routing: each lead reaches the right salesperson with the context they need
- Nurture: follow-up adapted to what each prospect actually did
Outcome: faster responses and fewer opportunities lost between marketing and sales.