Loading
Customer Communication Management
Optimize customer communication with personalized, automated processes across channels, enhancing loyalty while reducing costs and risks
Today’s customers expect more from their communications with your brand. This means that your brand must take on a sophisticated customer communication management (CCM) approach. This strategy involves aligning multiple channels and media to deliver a cohesive customer experience. CCM is a complex system that consists of many layers including creating customized experiences based on what customers expect, achieving operational efficiency, and being attentive to cultural considerations.
CCM focuses on genuine engagement through consistent and meaningful customer interactions across multiple communication channels. The aim is simple: guide the customer journey from initial interest in your brand to actual loyalty to your business. To lead customer communications, you must deploy customer data to create a consistent and personalized customer experience across diverse communication channels and digital platforms.
Customer communications management (CCM) platforms stand ready to turn your communication challenges into opportunities for deeper engagement and increased customer experience:
- Utilization of existing customer data
- Supporting all aspects of dynamic document processing and HTML content
- Cloud ready and easy to integrate in your infrastructure
- Browser-based implementation and configuration that does not require any coding
- Media disruptions eliminated through agile information flows
- Personalized communication across various channels integrates brand image
- Customizable templates to produce automated layouts for paper, PDF, email, HTML and mobile formats
Personalize customer conversations
Improve customer engagement, drive revenue and increase brand loyalty with personalized communications and content.
Leverage omnichannel customer communication
Reach customers through their preferred channels, language for increased for all engagements and conversions.
Optimize processes & reduce costs
Process automation and acceleration of interactive processes for front office and back office within a single CCM solution.
Mitigate Risks
Enterprise centralized CCM solution to ensure the right approved content/templates are available and used according to internal/external regulations.
DMS/ECM Product Suite
Related Content
Christian Kutas
Senior Manager
Introducing Christian Kutas, our Senior Manager for Mosaic IIM Solutions