With Digital Transformation enabling new consumer experiences, eCommerce is no longer a topic just for classic retailers. ELCA supports companies to build the right eCommerce platform.

Digital transformation brings more freedom to consumers and also intensifies the challenge of creating effective e-commerce customer touchpoints. Digital transformation means businesses need to be smart, fast and agile to fulfil market needs.  

Non-store retail sales growth is constantly increasing in Switzerland*. Customer journeys affect all stages of the value chain. An effective eCommerce System is not limited to a particular business type (pure B2B Player, manufacturers or retailers) or certain domains (retail, pharma, tourism, banking, insurance, industry, etc.). Digital transformation provides many opportunities to gain stronger customer insights by placing high importance on end-to-end visibility in e-commerce transaction phases, all the way from information through to after-sales service.


Many factors ensure you have an effective eCommerce System in place:

  • Alignment of Business and IT Strategy: How can IT leverage business needs and enable new business opportunities?
  • Cross-functional Data Consolidation/MDM: A data-centric approach to efficiently track and share data.
  • Right Product and Integration set-up (ERP-CRM-PIM): Integrate your business application optimally and close the gap with the right products. Conduct targeted marketing campaigns and offer the right discounts.
  • Omni-Channel/Customer Touchpoint Strategy: Find out how to reach which customers on which channels.
  • Right Infrastructure set-up (SaaS/PaaS vs. on-Premise): Find the right balance of cloud services use, allowing you to be more agile and reduce operating costs.
  • Data/Consumer Analytics: Know your customer, ensure customer loyalty.
  • UX: Use best practices in UX design to provide a great customer experience on all e-commerce transaction phases from information to fulfillment.


As one of the biggest independent Swiss IT service provider ELCA knows the Swiss market very well, and its extensive cross-domain experience helps you think out-of-the-box, moving smartly and rapidly in the online marketplace. Our experts in various fields such as CRM (Dynamics 365), Web-Frontend/Omni-Channel /E-Commerce (Magento, SiteFinity), IT Operation (SaaS /PaaS AWS and Azure, Load/Peak Protection), AI (Chatbot, NLP), IT Strategy and IT Architecture ensure your IT can leverage your eCommerce business. And with our Agile IT project methodology we finish projects on time and with short time to market. eCommerce is not limited to one domain or one business unit – but affects cross-divisional processes and so the ideal IT partner has the big picture in mind: ELCA.

* eCommerce Report FHNW (University of Applied Science Northwestern Switzerland) 2017.

By continuing to browse this site, you accept the use of cookies or similar technologies whose purpose is to produce statistics on visits to our site (tests and measurement of visitor numbers, visit frequency, page views and performance) and to offer you content and promotions which will be of interest to you.

Our cookie policy has been updated. Feel free to manage your preferences.


Manage your cookie preferences

Update your cookie preferences

Find out about the type of cookies stored on your device, accept or block them for the entire site, all services or on a service-by-service basis.

OK, accept all

Visitor flow

These cookies provide us with insight into traffic sources and allow us to better understand our visitors anonymously.

(Google Analytics and CrazyEgg)


Sharing tool

Social media cookies allow content sharing on your preferred networks.



Visitor understanding

These cookies are used to track visitors across websites.

The intention is to enable us to offer more relevant, targeted content to existing contacts (ClickDimensions) and display ads that are relevant and engaging for users (Facebook Pixels).


For more information about these cookies and our cookie policy, click here