eCommerce

The non-store sales of goods in Switzerland is constantly growing *. Customer journeys affect all stages of the value chain. Having an effective e-commerce system in place is not limited to the type of business (B2B, B2B2C or B2C ) or certain domains (manufacturing, retail, pharma, travel, banking, insurance, etc.). Digital transformation provides many opportunities to gain stronger customer insights by putting high importance to end to end visibility in the e-commerce transaction phases, from information until after-sales.

Many factors play an important role having an effective e-commerce system in place:

• Business continuity:Delivering goods and providing high quality of service during difficult situations when physical points of sales are closed.
• Alignment of business with IT strategy: How can IT leverage business needs and enable new business opportunities
• Cross functional data consolidation / MDM:Integrate your business application optimally and close the gap with the right products. Perform targeted marketing campaigns and offer the right discounts.
• Right product and integration setup (ERP-CRM-PIM): Integrate your business application optimally and close the gap with the right products. Perform targeted marketing campaigns and offer the right discounts.
• Omnichannel / customer touch point strategy: Find out how you can reach your customers on appropriate channels.
• Right infrastructure setup (SaaS vs. on-Premise):Find the right balance of using Cloud Services allowing you to become more agile and reduce operating costs.
• Data / consumer analytics: Know your customer best, improve customer loyalty.
• User Experience: Use UX design best practices to provide a unique, coherent experience in all e-commerce transaction phases, from information to fulfillment.

Why ELCA?
As one of the biggest independent Swiss IT service provider ELCA knows very well the Swiss market and its domain-crossed experience will help you to think out-of-the-box to be able to act smart and fast on the market of selling services and goods online. Our experts in the various fields such as CRM (Dynamics 365), web-frontend / omnichannel /E-Commerce (Intershop, Magento, Elastic Path), IT operation (SaaS /PaaS AWS and Azure, Load / Peak Protection), AI (Chatbot, NLP), IT strategy or IT architecture will ensure you that IT can leverage your e-commerce business. And with our project methodology Agile IT, we allow you to finish projects on time and with short time to market. E-Commerce is not just limited to one domain or one business unit – but affects cross-divisional processes and therefore an IT partner is needed to have the big picture in mind and make it work!

* eCommerce Report FHNW (University of Applied Science Northwestern Switzerland) 2019.