A Digital Strategy to Boost Your Fundraising Capability
A strategic approach will help you face key fundraising challenges and benefit from the opportunities of this new digital era.
Existing global challenges, changes in donor behavior, and the fast-paced evolution of technology, have all had a huge impact on interaction with donors and on the management of donor relationships.
How to ensure you interact at the right place, at the right time, in the right way?
A digital strategy will help you define your priorities and devise a coherent fundraising digitalization roadmap, which will allow you to meet the challenges of the digital era.
Regardless of where you are in your digital journey, we’ll guide you through the five steps of our ENVISION methodology
- Initiate: Identify the strategy and related goals
- Examine: Diagnose, Identify needs (SWOT) and priorities
- Vision: Define Vision, Mission and Objectives
- Recommend: Draw a roadmap to meet the objectives
- Finalize: Finalize stakeholder buyin and communication.
Understand the big picture and get essential insights about your specific situation.
We help you articulate priorities, key challenges, and risks whether your target is to:
- Maximize your donor’s experience: Reach new donors or maximize engagement of key donors
- Make better decisions via better data management
- Improve your financial stewardship by maximizing the impact of each donation, building trust with your individual and institutional donors through financial traceability and transparency
- Ensure your donors detail are safe: Disasterresilient, breach-proof security
- Address other challenges your organization might be facing.
Based on your fundraising strategy, we study the key processes, systems, organizational structure to identify where the key challenges and opportunities are.
- What is missing for you to have a 360° view of your donors?
- Are you capturing the right information in a structured way?
- Are you managing audit and funder requirements in an efficient way?
- Do you know why you might have duplicates among your donors, leading to miscommunication and reputation issues with your donors?
Explore the options available to best contribute to your strategic goals.
If gathering a clear and consistent view of the data within your organization is the priority then we help you find the best approach:
- Whether it is a unified solution
- A better interoperability of your current tools
- A clarification or improvement of your business processes
In order to ensure your vision is actionable and realistic we draw a clear roadmap of the required initiatives with respect to all the underlying rationales.
- Financials ROI, Capex, Opex
- Resources planning with involved stakeholders (vendor, business partners, internal team)
- Coordinate with your upcoming deadlines: years closing, tax statement delivery, end of the year campaign, audits etc. …
- Build a powerful guiding coalition among your team to support the transformation you are engaging in
- Prepare success metrics to measure progress toward objectives.
ELCA Advisory helps you invest where you maximize the value and impact of your Digital Fundraising Strategy.
With an office located at the heart of the international city of Geneva, our expert Consultants in International Organization and NGOs bring a human and pragmatic approach to address your needs.