ELCA & Valuu: a Digital innovation success story

Together with PostFinance, ELCA developed the Valuu app and its agile platform. ELCA was involved in the programming, integrating cloud services, plus seamless realization of the customer journey for mortgage customers and lenders, and all security aspects.

Since then, Valuu has grown and extended its portfolio also thanks to the successful partnership with ELCA:

• Soon after launching the mobile app, the platform was extended with a web application to offer a full omnichannel experience.
• A re-design of Valuu went live, offering a better user experience for the web – designed by ELCA’s UX team.
• Valuu successfully launched Valuu Pro, an extension for brokers to give them a digital power tool in customer consultation and digital mortgage mediation.
• Private credit was launched as a new vertical on Valuu, developed together with ELCA from first UX concepts to going live, thanks to having the right experts available in the right phase.

Launching a new vertical with lean start-up approach

Already very successful in the original launch of Valuu, PostFinance/Valuu und ELCA chose a lean start-up approach to build a new vertical on Valuu’s platform: comparisons and applications for private credit from several lenders. The initiative began at a bootcamp to ensure fast ramp up and to onboard all involved partners in a very short time.

After that the rough ideas were analyzed and quickly evaluated by doing user research, and usability testing was done with the support of ELCA’s UX experts. In parallel, a small expert team addressed the main business and technological questions and challenges and implemented platform architecture changes.

The development of the new private credit service started and just six months later the new vertical private credit was ready for end-to-end lender testing, comprising the full customer journey, automated offer calculations, and easy integration of lender processes for dossier validations and deal closings. The successful public release was celebrated.

About Valuu

Since its launch, Valuu transformed from a small start-up to one of the best-known brands for online mortgages in Switzerland. Valuu is an easy-to-use mortgage and private credit brokerage platform where lenders and borrowers can compare and conclude mortgages or private credits. It was the first platform that enables users to take out and cancel mortgages fully independently online. Valuu creates transparency for users regarding the conditions of various lenders like banks, insurance companies, and pension funds, enabling them to choose the best offer in just a few minutes. Valuu supports simple, rapid decision-making for mortgages or private credits from the sofa and has been consistently designed according to the “digital first” principle. Valuu is steadily growing in the highly competitive mortgage market and with the extension of private credit brokerage, Valuu has reached an important milestone to become THE online platform for finance products in Switzerland.