Retail: Know your customers!

Anytime, anywhere and highly personalized: digitization offers retail businesses numerous opportunities to interact with customers in a precisely targeted way.

Today, intimate knowledge of customer behavior is the foundation of every customer relationship. Knowing in advance the needs, likes and preferences of your customers is the decisive competence needed to present them with an appropriate offer. Digitization enables connections to the most varied sales channels (touchpoints). Continuous analysis of customer behavior and augmenting accumulated information with publicly available data allows optimum appeals – at exactly the right moment in the customer journey.

Next order prediction - customer engagement leveraging with AI.
 

Companies need to personalize their offers and processes to create a strong relationship with their clients. This personalization of offers is supported by customer relationship management (CRM) systems containing the entire company’s knowledge about its customers. With the advent of artificial intelligence, the large amounts of data stored in company internal systems (e.g. CRM, ERP) and enriched with publicly available data (e.g. weather forecast etc.) can be used by a company to adopt a real customer-centric strategy.

 

Big Data and Business Intelligence have already been successfully deployed, e.g., in the refinement of customer segments, prediction of these customer groups’ needs, prediction of purchasing windows and freeing customer service personnel from routine tasks.

 

New technologies, such as AI, complement and meaningfully expand a marketer’s toolbox. This doesn’t change the fact that, as before, the basis for a successful business relationship is the trust of the customer. In order not to endanger this trust, data protection and cyber security must be priorities and communicated accordingly.

 

The intelligent combination of all the new technologies with existing  tools and processes help companies better understand it’s customers specific needs and to anticipate when it will be the best moment to place a targeted offer or initiate a special sale, resulting in higher satisfaction of its customer base.

ELCA Industry Solution

Discover ELCA solutions for Retail

Customer engagement for utilities

Moving to a customer-centric organization is a challenge. Based on the best CRM solutions, ELCA applies knowledge acquired in other industries that faced similar challenges and adds our energy expertise to provide a CRM solution tailored to the Swiss energy market.

Discover our customer engagement for utilities

Customer touch point

Choose the right partner to guide you through the multiple challenges of creating effective digital touchpoints with your customers – from a unique user experience design through channels such as corporate website, customer portals and mobile applications, ELCA makes it work.

Discover our mobile apps solution

Discover our UX solution

Discover our eCommerce solution

Discover our web portals solution

Discover our chatbot & virtual agent solution

Omnichannel Architecture

ELCA provides a strategic framework for Internet-facing systems, such as online retail applications, cyber administration portals, e-banking platforms, and customer extranets.

Discover our omnichannel architecture solution

Omnichannel case Management

A cutting-edge case management solution that improves customer interaction processes and supports your digital transformation. It’s how to address today’s business criticality, security and data protection requirements.

Discover our omnichannel case management solution

Discover our omnichannel architecture solution

By continuing to browse this site, you accept the use of cookies or similar technologies whose purpose is to produce statistics on visits to our site (tests and measurement of visitor numbers, visit frequency, page views and performance) and to offer you content and promotions which will be of interest to you.

Our cookie policy has been updated. Feel free to manage your preferences.

close
save

Manage your cookie preferences

Update your cookie preferences

Find out about the type of cookies stored on your device, accept or block them for the entire site, all services or on a service-by-service basis.

OK, accept all

Visitor understanding

These cookies are used to track visitors across websites.

The intention is to enable us to offer more relevant, targeted content to existing contacts (ClickDimensions) and display ads that are relevant and engaging for users (Facebook Pixels).

 

New

Sharing tool

Social media cookies allow content sharing on your preferred networks.

(ShareThis)

New

Visitor flow

These cookies provide us with insight into traffic sources and allow us to better understand our visitors anonymously.

(Google Analytics and CrazyEggs)

New
For more information about these cookies and our cookie policy, click here