The Design Process Is Dead. Or Is It?
AI may be transforming how products are built, but the foundations of great user experience remain unchanged.
As AI accelerates product development, some predict that designers will increasingly make product decisions themselves. But is that how product organizations really work?
In this thought-provoking article, UX expert Helene Bader takes a closer look at the reality behind the narrative. From decision-making authority and cross-functional collaboration to the role of UX judgment in the age of AI, she explores what is truly changing for designers, and what remains as important as ever.
Read the full article here.
How ELCA can help
Successful digital products require more than faster development cycles and new AI-powered tools. They depend on bringing together user needs, business goals, and technical feasibility from the very beginning of the product journey.
At ELCA, our multidisciplinary teams combine UX expertise, product thinking, data, AI, and software engineering to help organizations design and deliver digital solutions that create lasting value. By embedding user-centered thinking throughout the product lifecycle, we help ensure that innovation remains grounded in real customer needs.